Back when the original founders started talking about changing consumer behavior, online-to-nearby shopping, and local digital marketing tactics, no one had the slightest idea what we were talking about.
Nevertheless, we were developing our own ideas for how local stores can truly disrupt the consolidation of retail by a decreasing number of big players. Much as changed over the years, but mostly because shoppers are dragging the retail world in this direction.
2013 Mike, Ben, and Blake spend a year brainstorming on ways to help local stores reach online shoppers in a meaningful way. The basic idea attracts some initial investors and partners.
Locally launches online as LocalGear.com and sets sights first on the outdoor industry. Industry-leading brands like Patagonia, Arc'teryx, and Osprey sign on as founding partners.
2015 A year's worth of work only nets about 30 retailers participating in the platform. SEO wins were hard to come by and most brand clients were focused on direct sales channels.
2016 Locally sees retailer adoption accelerating and begins offering online reservations for in-store purchases. The company decides to raise money and taps Zane Ray for v2 of the platform.
2017 Locally expands into new industries and now has a handful of retailers offering both ROPIS (Reserve Online, Pay In-Store) and BOPIS (Buy Online, Pick Up In-Store). We have one delivery transaction for the year.
2018 ROPIS and BOPIS sales accelerate and so does retailer adoption. Along with new POS integrations, we begin to see a significant upturn in the number of stores participating.
2019 Large-format retailer adoption and daily unique user reach begin to surge. Locally is furiously adding new team members and features to the platform.
2020 Covid brings in-store and curbside pickup into the daily life of virtually everyone. By April, some retailer clients are using Locally as their primary tool for store operations.
OUR FOUNDING PARTNERS
When we began in 2014 we had the support of some of the best brand partners we could ask for, across a variety of industries. Each has joined our platform and helped us build a database of inventory that rivals Amazon, but with a local brick-and-mortar retailer at the end of every experience.
"Locally allows us to connect our customers to the bike of their dreams, in their own backyard. We are on a mission to change the world, by getting more people on bikes. If we can do that faster by showing somebody the bike they want is down the street, at their locally owned bike shop rather than our warehouse, that’s better for them, it’s better for the bike shop, and it’s better for Trek."
Eric Bjorling, Director of Brand at TREK Bicycle
Let's join forces.
Locally is the world's top online-to-offline shopping solution.
Whether you are a brand, a manufacturer, or a retailer, Locally can help you engage online shoppers in delightful, nearby transactions that create lifelong enthusiasts.